Write In The Driving Seat

Darryl Sleath, Bridgend

“What has Formula One ever done for us?” You might well ask. Our humble hatchback’s daily school run seems a million miles from that Grand Prix glamour. Nevertheless, we motorists owe a huge debt of thanks to F1’s pioneering engineers. Technological trickle-down has helped to develop much safer road cars, adopting innovations such as traction control and anti-lock brakes. Advanced aerodynamics and turbocharging have led to phenomenal gains in vehicle efficiency and performance. With every new F1 season we glimpse the future of motoring, and, as our machines evolve, so must their fuels.

Shell’s technical partnership with Scuderia Ferrari has led to the development of Shell V-Power, a fuel designed to provide the F1 team with three tactical advantages; not only greater power, but also better fuel economy and improved engine reliability. The Shell V-Power we buy, developed by the very same track-side scientists, is virtually identical in composition, offering today’s car owner the same three benefits.

One unique property of Shell V-Power road fuel is the addition of Friction Modification Technology. Lubricating additives penetrate to the most hostile and inaccessible parts of the engine, reducing wear and increasing efficiency. Shell also add advanced detergents which remove the power-sapping gunk deposited by lesser fuels. Think of Shell V-Power as a cholesterol busting super-drug, cleansing the arteries of your powerplant and fighting the ageing process.

Many drivers notice improved responsiveness and performance thanks to Shell V-Power’s high octane rating. Power gains are achieved by controlling combustion to the optimum moment, maximising efficiency and unleashing the engine’s true potential.

Shell and Ferrari’s shared passion for performance has borne an F1 inspired technology from which every motorist can benefit. Whether it’s the back straights of Monza, or the back streets of Rhondda, Shell V-Power drives us forward. It’s not just combustion … it’s evolution!

Darryl Sleath, Bridgend2.55588